It emphasises why communication matters in fraud prevention, explaining how language, messaging and channels influence public understanding of risk, shape behaviours, and help people recognise and avoid sophisticated schemes that exploit trust. The guide breaks down how to identify target audiences (such as consumers, vulnerable groups, businesses and professionals), tailor messages to their needs, and select the most effective communication platforms — from traditional media to digital and community outreach — to maximise impact. It also highlights the importance of coordinated, consistent…