FCA publishes finalised Guidance on the ‘anti-greenwashing rule’

The guidance is intended to help firms understand and comply with the anti-greenwashing rule, which comes into force on 31 May 2024. By introducing the anti-greenwashing rule, the FCA aims to clarify to firms that sustainability-related claims about their products and services must be fair, clear and not misleading. It gives the FCA an explicit rule on which to challenge firms if it considers…