The FCA’s GC26/2 guidance sets out how cryptoasset firms should apply the Consumer Duty — Principle 12 and its supporting rules — to their regulated activities, helping them deliver good outcomes for retail customers in a high‑risk, fast‑evolving market by embedding customer interests across products, pricing, communications and support, while recognising differences between crypto and traditional finance; the guidance supplements existing Duty guidance and is part of the UK’s broader framework to protect consumers and…